Coaching
is about performance, and performance is about the player getting better results than they had previously. These improved results might be driven
by change for the player at the:
- Knowledge level
- Skills level
- Behavioural level
- Attitude/mindset level
Each
of these levels may have learning goals associated with them. To begin with
however, look to the future and get a sense of what real success will look and
sound like for the player, the manager/sponsor and if appropriate to wider
systemic stakeholders (this could be the team/customers/colleagues etc). To
paraphrase the great Stephen Covey, always start with the end in mind. Clarity
about where you want to get to, is the key to starting the journey - or any
journey - in generally the right direction. It may seem obvious but helping the
player to set clear performance goals and success measures is vital to the
success of any coaching assignment. It keeps both player and coach focussed on
the intended trajectory of the coaching and it enables the sponsor/s to feel
they will get value from the process so helping to maintain their commitment.
To get a clear sense of future success, you need to be specific about what that future success relates to, so it is useful to start the goal setting discussion with a conversation to put the player’s current performance into context. What is the driver for you to improve performance now? What do you want to achieve that you are not achieving already? What is your motivation for performance coaching? What areas of your work do you want to improve in and why?
These questions will elicit Performance Goals for the coaching, for
instance:
- to develop leadership skills to improve team
performance
- to become more confident in giving
presentations in a new role
- to manage time better and delegate more
Next, it is useful to gain more clarity on what success will look and sound like for each of these performance goals by saying: Given what you have said about where you want to improve your performance (and why), what specifically will success look and sound like for you/your manager or sponsor/others? Using the examples above, this might then lead to specific success measures such as:
To develop leadership skills to improve team
performance:
- "Team
meetings I run are engaging, focussed and energetic with all members of the
team contributing equally"
- "My
manager is congratulating me on the way the team are communicating with others
in the division"
- "Sales
are up by 10% in the first quarter compared to last year"
To become more confident in giving
presentations in a new role:
- "I am
giving at least three sales presentations a week and the feedback I get from
those attending is that I am clear, concise and amusing, so the presentations
are enjoyable"
- "I am
being asked to present at more senior meetings and at the annual sales
conference"
To manage time better and delegate more:
- "I
have at least half a day a week more free time to focus on strategic issues"
- "Members
of the team are taking more responsibility and specifically x is now doing the
weekly sales sheets, y has taken responsibility for the daily sales briefing
etc."
Once these success measures are discussed, the coach can begin to help the player tease out the relevant learning and development goals that will help them move towards the successful future they have described. For instance, taking the first example above:
Performance Goal: To Develop leadership skills to improve team performance
Success
measures:
- Team
meetings I run are engaging, focussed and energetic with all members of the
team contributing equally
- My
manager is congratulating me on the way the team are communicating with others
in the division
- Sales
are up by 10% in the first quarter compared to last year
Learning and development goals:
- Develop
my confidence in running team meetings skills/behavioural
level
- Understand
how to chair a meeting effectively knowledge
level
- Understand
team members’ different communication styles and work out how to use the
difference to team advantage knowledge/behavioural
level
- Develop
a clear sales strategy including sales training for all team member’s skills/knowledge level
- Be
more enthusiastic about corporate sales events which I hate! attitude/behavioural level